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Marketing and Sales Management

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Marketing and Sales Management

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About The Book
Marketing and sale of products is the pivot round which all economic activities revolve. This book opens with an introductory chapter in which nature and scope of marketing, its role and importance in industry, its scope and functions and also some marketing concepts and their application in Indian context has been discussed. Whole material has been presented in a very simple language, which can be easily followed.



Table of Contents
2.Marketing Systems
3.Consumer Behaviour
4.Marketing Research and Information Systems
5.Sales Forecasting
6.Market Segmentation
7.Market Planning
8.Marketing Mix Strategies
9.Product Planning
10.Pricing Policies
11.Distribution Policies
12.Sales Promotion Policies
14.Sales Organisation and Sales Management
15.Some Short Objective Type Questions

Additional Information

Additional Information

Author Dr. H.R. Mukhi
Edition 2016
ISBN NO. 81-7684-005-X
Binding Paper Back
Number of Pages 270
Size No

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